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Her Shot X Venus Campaign, Gillette (P&G)

In Women's Creativity We Trust

The challenge

In the world of marketing, just 3% of video content and TV commercials are directed by women.

Gillette Venus wanted to change that, which is why they required a female creative producer to direct a video that could encourage female success in the realm of Film and Production.

Our Approach

The script and creative idea were delivered by our Creative Producer, Cristina Postica.

Cristina based the creative treatment on her own journey in the creative world. We went on to use the very latest design and animation trends to most effectively convey the atmosphere of a woman’s creative journey in the marketing world.

The Results

We contributed to a massive Instagram campaign with the hashtag, #HerShotXVenus, from P&G. Together, we empowered countless women to become fearless.

The Video swiftly racked in thousands of views and was distributed by P&G across multiple platforms and media outlets. Today, women continue to watch the video and embrace a more fearless approach to life.